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Sunday, 15 May 2016

Tim Hortons


Tim Hortons is the most popular coffee chain in Canada. I truly beleive that all over the world Canada is known as the country of Hockey and Tim Hortons. Which in all honesty is not wrong. Tim Hortons is a multi-billion dollar corporation which easily makes hundreds of millions of dollars every year. 
Recently purchased by Burger King, which is quite an investment for the fast food franchise.
Unfortunately because of the fact that every Tim Hortons location is independently owned they cannot guarantee the same quality from every location. To elaborate on this a little more, some locations do guarantee 20 minutes fresh coffee while others will leave pots sitting around for an hour before disposing of the pot and yes, they will serve it to costumers. I think the biggest complaint about Tim Hortons that a lot of consumers agree with at this point is their costumer service or lack there of. It seems to be getting more and more difficult for costumers to get satisfaction from the corporation. This is due to the fact that Tim Hortons is so popular and makes such a vast amount of money annually that they do not seem to care about their costumers anymore. Another thing that Tim Hortons has been doing lately that is making consumers less than satisfied is under-filling beverages. I have personally experienced this and can tell you that it can be very disappointing especially when you order a premium item on their menu such as an iced capp which can cost close to $4.00 for a large. 
Also, I have just heard recently that the bigger prizes in Roll up the Rim, the car and the television are only leased for you for a year. I really do not understand what the point in this is. It really takes the excitement away for winners of these large prizes. Almost makes you want to turn them down because once the year is up, you'll lose your prize which is extremely disappointing. A lot of consumer's also mentioned that there are fewer of the small prizes being won as well.

Overall the quality of Tim Hortons has dramatically decreased. When the coffee is fresh (and yes, consumer's can tell the difference whether employees believe costumers or not) it's wonderful and the coffee only costs them $0.05-$0.25 per packet so dumping the pots after 20 minutes isn't a loss, really. Especially if employees know the high and low times and do not over brew the coffee. A lot of costumers are turning away from Tim Hortons and who can blame them.
How do you feel about Tim Hortons?
Is there a company or product you'd like to hear about?
Let me know in the comments below!

Thanks for reading!

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